A Message from President and CEO Ken R. Hoffmann; Palm Springs Plating

As Palm Springs Plating heads into another challenging year for plumbing and door hardware industries, there are two critical elements for continued success that dominate my attention: “building partnerships” and “environmental stability.”

The good news is that we have just concluded our twentieth year in a position of strength as we enter this era of unprecedented change in the home industry. I want to salute all of our employees, managers and vendors. It’s been a challenging year, but their commitment to the future of Palm Springs Plating has been vital to our accomplishments.

Against the backdrop of tremendous financial stress confronting most all businesses in 2010, we will aggressively address our challenges by creating expanded partnerships and geographic outreach. While our past financial success has mostly been based on cost reduction and stabilization, our future success will be based on creating new, exciting and more durable finishes. We have crafted a strategic business plan designed to increase the number of customers we serve, expand the range of plating services provided and continue to improve the overall quality of our finishes.

Meanwhile we are ensuring the safety of our existing facility and achieving compliance with state and federal regulations across the board. In addition, we are upgrading and expanding our plating systems by installing a new reverse osmosis water filtration system.

As always, thank you for your ongoing support of Palm Springs Plating. We couldn’t have achieved this success without our loyal customer base. Our commitment to excellence is unwavering. We look forward to providing exceptional plating and new finishes for your business, now, and for many years to come. I invite you to contact me with questions and comments (ken@psplating.com).

Wishing all a prosperous and rewarding 2011,

Ken R. Hoffmann, Chief Executive Officer